24/25 Season
Announcement

The launch of the 2024/25 season, Baltimore Center Stage's 62nd and the first programmed by incoming Artistic Director Stevie Walker-Webb, required a coordinated, multi-channel campaign to build excitement and drive subscriptions. The season features world premieres of Oh Happy Day! by Jordan E. Cooper and John Wilkes Booth: One Night Only! by Matthew Weiner of The Sopranos and Mad Men, making it a landmark year for the theater. Bringing the announcement to life involved designing across a wide range of touchpoints: social media graphics, email campaigns, and website assets for the digital rollout, alongside print materials including an acquisition mailer and a subscriber renewal packet with mail-merged personalization. At the close of summer, subscribers received a Season at a Glance mailing with a performance calendar and paper tickets. The campaign extended into paid placements in the Baltimore Sun, on billboards, and on city buses, with Stevie's portrait used as a consistent visual anchor throughout. The season ultimately saw a 40% increase in attendance, the highest since the pandemic.